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SEO site promotion: how to get to the top and collect the cream of org< Sujet précédent  Sujet suivant >
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SEO site promotion: how to get to the top and collect the cream of org
Search Engine Optimization, or SEO, is the work with the site, with content, a technical component, and an external link profile to be loved and actively shown to users by search engines. Everything included in the SEO (SEO Company in patna) promotion of the site makes it visible to users. It helps not get lost among hundreds and thousands of competing thematic resources.

SEO promotion of the site is a "race for the leader" almost always. It goes according to the scheme:

A young site has appeared =>
Search engines have indexed it =>
The site strives to get into the top organic results for selected keywords =>
The site gets to the top and strives to stay at it because organic issuance brings the lion's share of traffic.

For the site to become visible to users, search robots must bypass its pages. According to their algorithms, they analyze the content, design, and technical elements (for example, meta tags and sitemap) of the resource to understand its subject matter and evaluate the quality and user-friendliness. The completeness of the response of the site pages to user search queries is also assessed. Suppose everything is good (and search engines are interested in giving people high-quality and complete thematic information). In that case, the site will be highly ranked and actively shown to users.

Its internal and external optimization is important to raise the site in the search results. Let's talk in more detail about what is included in the SEO optimization of the site.

What is included in the internal SEO optimization of the site?

Internal SEO optimization of a site can include many stages. Here are the most significant ones that will help the resource reach the top 20, top 10, or even top 5 of search results:

Analysis of competitors. In principle, work on the site begins, including its SEO optimization. It is important to see the optimization features of competitor sites that are already happily at the top of search results. Various digital services will help in this, for example, SpyWords. You can analyze for a specific key query or use a competitor's domain. Keyword search is preferable because, in this case, the system itself will find the most successful competitors, saving you a little bit of time. You will be able to see both search competitors vying for organic traffic and those promoting your query with the help of contextual advertising. You will have the opportunity to look at the positioning of competitors, understand what advantages of a product or service they indicate, and download their semantic core. All this will certainly come in handy - that is why competitor analysis is necessarily included in the SEO optimization of the site. Unless, of course, the pros, and not amateurs, get down to business

Collection of the widest possible semantic core. At the initial stage of working with semantics, it is important to spread the nets as wide as possible, taking into account high-frequency, mid-frequency, and low-frequency queries and commercial, informational, and non-obvious. In addition to competitor analysis, simple services, such as Yandex. Words that. Here you can type in a keyword and get dozens of options for its use in queries, including queries with a regional reference and rare and non-standard ones. To expand the semantic core, you can also use ready-made databases of keywords, such as Pastukhov's databases or the database of the Moab marketing agency, which are ready to give you up to 5000 keywords for free. The "Search Questions" section of the Serpstat service, any online dictionary of synonyms, and a head-on your shoulders can help you find non-obvious queries.

Content preparation. The new site's content must meet two criteria: uniqueness and quality. You can check the identity and bring it to 100% in free and simple online services. With quality, everything is not so obvious.

Quality criteria can be:

Good Russian language and no spelling mistakes.

The logical presentation when the thought of the author of the text does not jump but logically flows from one point to another.

Informativeness. If a person enters the query "how to plant an apple tree," the text on the page of your site where he got to should tell him step by step how to choose, transport, and plant a seedling, what to look for when growing, how to control the survival rate, what to do to increase the likelihood of engraftment seedling. Fragmentary information that is not summarized in a single readable text will not help in promotion.

Expertise. Content should form the company's reputation as an expert in its field.

SEO content optimization. What is included in the SEO optimization of the site is the natural inclusion of keywords in the texts of different pages. It is based on them that search engines will show the user sites. And first of all, those for which the author's informative thematic content has been prepared - optimized competently and subtly, without frills.

Selection of visuals and videos. Pictures, photos, and videos posted on the site must be in good resolution, clear, and correctly displayed on the screens of any gadgets. They must also be unique - search robots will react worse to free stock photos scattered across hundreds of sites, and the use of someone else's video content can lead to litigation. All images must be accompanied by an alt tag - in this case, if the user's computer or mobile gadget does not load the picture, the user will see an inscription explaining what is shown on it. Maybe this will not help the user too much, but search engines treat sites with SEO-optimized images more loyally.

Meta tags are partially invisible to users and partially visible as snippets when working with meta tags. A snippet is a short description of a page that a person sees in organic search results. Most often, the snippet is formed based on the title meta tag, the H1 title, the page subtitle, and the description or an excerpt from the page text. All meta tags (title/keywords/description) and labels of each page must be unique and contain clear information about what a person will find exactly here. This is important for both search robots and users.

I was checking the correctness of the site on mobile devices. A modern site must be adaptive - its layout must adapt to each user's screen size and browser, displaying correctly, including on tablets, smartphones, and iPhones. Such a site is also more convenient for users (there will be fewer bounces, and behavioral factors will improve). As a result, it will rank higher.

Technical improvement of the site. Technical refinement is also part of SEO promotion - yes, the very concept of promotion is becoming broader and broader, and this trend has been going on for years. If a site has technical bugs, there is a high chance that search engines will be reluctant to show it to users. And the user himself will leave the site, which is loaded in 10-15 seconds, or even longer. In addition to working with the loading speed, it is important to correctly configure the robots.txt service file to remove unnecessary pages from the index, work with the sitemap (sitemap.xml), and develop a 404 error page and redirects.

Creation of microdata. Micromarketing is technical elements that tell search robots where the logo, price, address of the organization/store, and user reviews are on the site. Micromarkup can improve the quality of a snippet. If a search robot does not take the title and H1 into the snippet, it may well form it from the elements marked with micro markup. Also, with micro-markup, the appearance of the page when it is reposted on a social network will be more understandable and attractive to the user.

Creation of microdata. Micromarketing is technical elements that tell search robots where the logo, price, address of the organization/store, and user reviews are on the site. Micromarkup can improve the quality of a snippet. If a search robot does not take the title and H1 into the snippet, it may well form it from the elements marked with micro markup. Also, with micro-markup, the appearance of the page when it is reposted on a social network will be more understandable and attractive to the user.

Creation of "breadcrumbs" - a navigation chain that reflects the path on the site from the main page to the current page. With the help of such a chain, a person who wants to view other products can easily go to the desired section of the catalog or even return to the main page. He won't get lost! Search engines also love breadcrumbs because they improve the usability of a resource (and, therefore, the depth of its browsing by users) - which is also included in the SEO optimization of the site.

It specifies commercial information. This is a mandatory component for every site that wants to be strictly in the legal field and receive sales. Commercial information includes:

Company address and office hours.
Phone and other means of communication (messengers, social networks).
Bank details. Certificates, Licenses, and permits are required in the area the site is dedicated to.
Warranties and return conditions.

Also, commercial information important to the user can be called product cards, a question and answer section, and a story about company employees indicating their education, qualifications, and experience.

What is included in the external SEO promotion of the site?

Let's talk about what actions outside the site will help bring it to the top of the organic results of the main search engines.

A picture in the style of internal optimization but showing external work outside the image of the site

I was checking for filters and sanctions. If the site does not meet any of the numerous requirements of search engines, it may fall under filters/sanctions up to a ban and complete loss from the search results. Reasons for downgrading or a ban can be:

Spam. . You can check it online.
Poor quality/non-unique content.
Low-quality/stock photos and photos or videos, the use of which violates someone's copyrights.
A large number of advertising links/blocks.
Bulk purchase of external links for SEO promotion of the site. Complicated usability.
Technical bugs.
Low informative resource.

The reasons for the sanctions need to be clarified and eliminated. Otherwise, the path to the top will be closed to you firmly and forever.

Compilation of a complete list of external links. This is necessary to remove low-quality links that pull the site to the bottom and can bring it under the sanctions of search engines. Low-quality links are often placed in free directories, which are more like garbage cans with very diverse content. Or, for example, on sites that are not related to the subject of your business. So, if you place a link to an online children's clothing store on a women's forum, the link will be thematic and quite suitable. But if you post a link on the same venue to a site that sells plumbing equipment or machine oils, it will be of poor quality.

Thus, you will achieve by legal methods that considerable resources with frequently updated content will link to your site. Those that are constantly bypassed and highly respected by search robots.

Work on the appearance of natural external links. These are links to your site that users give to each other or mention during communication without your participation. To achieve the appearance of such links (and they, as a rule, provide a lot of transitions and increase the trust of search engines in your site), systematically and constantly publish useful content. One that they want to share. For example, these are guides, checklists, reviews, collections of life hacks, and entertaining content on the day's topic.

Collection of analytics. Connect Yandex. Metrica or Google Analytics to the site, collect statistics, analyze user behavior, their reaction to content, how they come to the site, and continue to improve both the resource itself and its positions in search results.

Promotion control. Connect Yandex.Webmaster and Google Search Console to your site - you can track how your site progresses in the main search engines and what positions it occupies.

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